Convinced of the benefits of reuse in France,
Convinced of the benefits of reuse in France, Carole has opted for a circular economy that is better for the planet.
To combat single-use packaging, several wines in the range are already in the circuit. Since 2022, the Les Terrelles varietal wine brand has been available in reusable bottles in BIOCOOP stores.
The packaging clearly encourages consumers to return their bottles, giving them the opportunity to act on their convictions and become active consumers.
What is bottle reuse?
With the introduction of reuse, we are fighting against single-use packaging by changing the way we consume. Reuse means 75% less energy, 79% fewer greenhouse gas emissions and 33% less water consumption than recycling (source: (source : ADEME)
The bottle has no cap to reduce waste and facilitate cleaning
A neck label is affixed to the top of the bottle neck, specifying the re-use
The labels have no special finish and are affixed with water-soluble glue for optimum washing
The bottle is heavier because the glass is thicker to withstand cleaning
The batch number is no longer engraved on the bottle, but on the back label, so that bottles can be reused
How does it work for us?
We have set up efficient and truly operational bottle recycling systems throughout the country.
We put regional bottle washers in touch with outlets wishing to participate in this new approach.
Bottle washers provide crates at sales outlets and organize the collection of empty bottles.
Bottles are washed in compliance with hygiene rules and standards.
Washed bottles are bought back and reused for future bottling
Why remove the bottle tops?
To reduce our ecological impact even further, our bottles will gradually no longer be capped, but will be attractively adorned with a neck label.
Worldwide, the equivalent of one plastic garbage truck per minute ends up in the ocean. (source : WWF)
Without bottle tops, we’re taking action against the presence of small, harmful pieces of plastic in the environment.
5,000 billion pieces of plastic (over 90% of which are microplastics) are said to be floating in the oceans. (source : Fondation Tara Ocean)
Without bottle tops, we're fighting the threat posed by microplastics to marine animals.
94% of North Sea birds have plastic in their stomachs. (Source : Ministère de la Transition Écologique)
Without bottle tops, we're fighting the threat posed by microplastics to marine animals.
Less than a third of plastic waste is recycled in France today; without bottle tops, we're part of the ecological transition. (Source : Citeo)
Without bottle tops, we chose to participate in improving and respecting the environment.
While plastics colonize all ecosystems, the situation is particularly alarming in the seas and oceans. (Source : ADEME)
Without bottle tops, we chose to participate in improving and respecting the environment.
In 2019, bio-sourced plastics accounted for 0.75% of global plastic production. (Source : Citeo)
In order to reduce our environmental impact, we will give priority to the withdrawal of non-bio-sourced capsule ranges.